by George Griffenhagen, December, 2003
Farbenfabriken Bayer
German dyestuffs merchant Friedrich Bayer, and fellow countryman Johann Friedrich Weskott founded the firm Farbenfabriken Bayer in 1863, and the following year they commenced exporting the dyes they were manufacturing in Wuppertal, Germany. In time, the Bayer firm was faced with a dilemma. It needed to find an industrial use of the large quantities of byproducts that accumulated in the production of certain dyes. In 1887, they converted waste into what was found to be phenacetin. After developing a series of other coaltar analgesics, the firm introduced acetylsalicylic acid (Aspirin) into medicine in 1899.
The holdings of Bayer in America were seized during World War I and in 1918 were sold to
Sterling Products who continued The Bayer Company to market Bayer Aspirin. After World
War I, Farbenfabriken Bayer in Leverkusen, Germany, commenced to promote their products
worldwide. In the 1930s, Bayer in Germany sent postcards to doctors around the world
promoting Evipan (hexabarbital, a rapid acting barbiturate that was used as a surgical
anesthetic; it was also marketed by Eli Lilly under the trade name of
Seconal). The only such card seen
is one mailed from to Buenos Aires, Argentina, franked with three German stamps, two
Hindenberg definitives (Scott 415) and Franz Adolf Lucheritz commemorative (Scott 432),
both issued in 1934.
Burroughs Wellcome & Co.
Burroughs Wellcome & Co. was founded by American pharmacists Silas Burroughs and Henry
Wellcome in 1880. The firm merged with Glaxo in 1995 to form Glaxo Wellcome. When Burroughs
died in 1895, Wellcome founded the Wellcome Tropical Research Laboratories in 1901 in
Khartoum, Sudan, where he discovered several prehistoric Ethiopian archeological sites.
In 1913, Wellcome established the Wellcome Historical Medical Museum n London providing
a home for the treasures he had collected in his world travels.
From September 1957, to July 1958, the firm sent a group retracing Livingston’s 1866-1871
Africa tour variously advertising Emperin Compound with Codeine
Marezine
The first postcard was mailed from Windhoek, South West Africa, with the request:
“Won’t you follow us as we visit each of these following places? We’ll send you a card
from each stop.” The map on the reverse of the postcard shows that after stopping at
Windhoek, the visits included: Cape Town, South Africa; Maseru, Basutoland; Lobatsi,
Bechuanaland; Salisbury, Rhodesia; Dzaoudzi, Comores; Zanzibar; and Mombasa, Kenya.
Similar tours were conducted to the North Atlantic in 1958-1959 using postcards to
promote Sudafed
Laboratories Biomarine
Laboratories Biomarine of Dieppe (France) used postcards to advertise several of the
firm’ s products such as
Nion Corporation
Nion Corporation in Hollywood, California, promoted their vitamins to physicians in
1957-1959 using postcards depicting photographs taken by the chairman of the board
Don Bleitz.
Poulenc Limited
The Canadian branch of the French firm Rhone-Poulenc engaged in sending promotional
postcards in 1955 to 1966 promoting such products as: Largactil
E. R. Squibb & Sons
E. R. Squibb & Sons was established by Edward R. Squibb, M.D., in 1858, and subsequently
merged with Bristol Myers to form Bristol Myers, Squibb. In 1962-1963, Squibb sent a
series of postcards promoting Rautractl, a product composed of Rauwolfia Serpentina
alkaloids used as a antihypertensive, during a European and Mediteranean Tour. Another
tour of West Africa also in 1962 promoted Moditen